About Us
Brandon's Journey...
Back in 2019, I entered the life insurance industry the traditional way—licensed, working for a major brokerage, calling recycled life insurance leads, and giving up a large slice of commissions. Despite the hustle, I was stuck on a low base and outdated systems. Like many new agents, I quickly realized that real freedom—and real income—comes as an independent 1099 agent, where you own your book and keep 100%.
But there was a catch: no leads, no systems, no scale. I watched countless talented agents burn out—not because they couldn’t sell, but because they lacked the full funnel marketing tools, lead automation, and CRM systems needed to thrive. Meanwhile, IMOs and agencies kept profiting—hawking aged leads, locking agents into lopsided comp plans, and pushing ineffective training.
I tried it all: external lead vendors, live transfers, even thought about hiring out for Facebook Marketing and campaign builds—but every option came with a high price tag and no guarantees. I didn’t have the luxury of endless runway.
So I built it myself. I mastered Meta Marketing, created automated lead nurturing campaigns, and launched precision-targeted Meta ads for life insurance. I implemented automated CRMs for life insurance agents, smart lead forms, and custom landing pages—all optimized for conversions. I leveraged AI leads, sales AI, and cutting-edge a2p messaging to drive higher quality conversations with targeted life insurance leads.
The result? A lean, high-performing system delivering high quality life insurance leads at a dramatically reduced lead cost. That’s when Leads Done Right was born.
Now we help other life insurance agents break free from broken models. We empower you with:
-Lead Generation You Control – including life Insurance Facebook Leads and Instagram Leads.
-Systems That Close Fast – including Marketing Automation for Insurance and Automated CRMs
-Results-Driven Simplicity – No middlemen. No guesswork. Just affordable, scalable marketing.
Everything we offer is designed to help you grow—from lead flow to automation, to tracking and nurturing. We made it affordable, performance-backed, and easy to launch.
Because agents don’t just need hope. They need a machine.
Let’s build yours.
— B & G
Leads Done Right
FAQ's
What is Meta (Facebook) Marketing?
Meta (Facebook) ad marketing allows life insurance agents and organizations to effectively target potential customers and generate leads through platforms like Facebook and Instagram. This form of digital marketing for life insurance agents provides targeted life insurance leads , helping agents to build their own pipeline of interested prospects and owning your life insurance lead system. The primary goal of these Meta ads for life insurance is to drive conversions, prompting potential clients to complete smart lead forms and landing pages that are designed to pre-qualify contacts and facilitate booking sales calls.
It is crucial for these campaigns to adhere to strict regulations and prioritize building trust. Life insurance, being a financial topic, falls under YMYL (Your Money or Your Life) categories. Pages on YMYL topics have very high Page Quality rating standards because low-quality content could potentially negatively impact a person’s financial stability or safety. Therefore, demonstrating Experience, Expertise, Authoritativeness, and Trust (E-E-A-T) is vital for high quality life insurance leads and achieving strong search performance.
Why should I generate my own leads over a free lead program?
Beyond the significant benefit of keeping 100% of your premium commission, leveraging Meta (Facebook) ad marketing for life insurance lead generation empowers independent life insurance agents to build a sustainable lead generation system.
Unlike generic or free lead programs, our approach prioritizes lead quality and personalization over sheer volume. We help you attract targeted life insurance leads directly, ensuring your efforts focus on prospects genuinely interested in life insurance. This strategy provides you with complete brand control over your life insurance agent marketing, enabling you to cultivate relationships from the very first touchpoint.
While effective Meta ads for life insurance require a dedicated budget and foundational digital marketing skills, the investment allows you to own your life insurance lead pipeline. Success in this area hinges on navigating compliance with strict regulations and a commitment to ongoing campaign management and optimization.
This is especially crucial because life insurance falls under YMYL (Your Money or Your Life) topics, meaning it is subject to "very high Page Quality rating standards" due to its potential impact on a person’s financial stability or safety. Therefore, demonstrating Experience, Expertise, Authoritativeness, and Trust (E-E-A-T) is vital for trustworthiness, as "Trust" is the most important element of E-E-A-T for such topics.
Websites are held responsible for the overall quality of ads displayed and should avoid deceptive practices, such as disguising ads as main content.
Leads Done Right provides the expertise and support for this process, ensuring your Meta campaigns consistently deliver quality leads and that you're maximizing your conversion with workflows and nurture campaigns. This enables you to focus on sales, while we handle the complexities of generating and optimizing high quality life insurance leads.
What results can I expect from Meta Campaigns?
Upon signing up with Leads Done Right, your Meta business account will typically begin generating leads from our expertly managed Meta ad marketing campaigns shortly after launch. We aim for a competitive lead cost per lead.
Our primary focus is on delivering high quality life insurance leads that are targeted to your specific needs, fostering personalization rather than just sheer volume. This approach empowers independent life insurance agents to build and own your life insurance lead pipeline, allowing you to break free from reliance on external programs and vendors.
Success in life insurance lead generation through Meta ads for life insurance heavily depends on navigating compliance with strict regulations and prioritizing building trust. Life insurance is categorized as a YMYL (Your Money or Your Life) topic, which means low-quality content could potentially negatively impact a person’s financial stability or safety. For such topics, very high Page Quality rating standards are applied.
Therefore, demonstrating Experience, Expertise, Authoritativeness, and Trust (E-E-A-T) is vital for trustworthiness, as "Trust" is the most important element of E-E-A-T for such topics. Websites are held responsible for the overall quality of ads displayed and should avoid deceptive practices, such as disguising ads as main content.
You will receive ongoing support and optimization from us post-implementation, ensuring your Meta campaigns consistently deliver quality leads and that you're maximizing your conversion with workflows and nurture campaigns. This enables you to focus on sales, while we handle the complexities of generating and optimizing high quality life insurance leads.
Will I receive ongoing support after implementing the solutions?
Yes, absolutely! At Leads Done Right, you will receive ongoing support and optimization from us post-implementation. This ensures your Meta Campaigns consistently deliver quality leads and that you're maximizing your conversion with workflows and nurture campaigns.
Our aim is to help life insurance agents build and own your life insurance lead pipeline, reducing reliance on external programs and vendors.
We provide this support because successful Meta ad marketing for life insurance agents is not a one-time setup; it requires continuous effort and strategic management. This is especially true due to the strict regulations and high standards associated with YMYL (Your Money or Your Life) topics like life insurance.
For content related to YMYL, demonstrating Experience, Expertise, Authoritativeness, and Trust (E-E-A-T) is paramount. We actively manage your campaigns to uphold these standards, as websites are held responsible for the overall quality of ads displayed. Our approach ensures we avoid deceptive practices, such as disguising ads as main content, which helps maintain the necessary trust and authority for generating high quality life insurance leads.
Our ongoing support means you can focus on what you do best – sales – while we handle the complexities of generating and optimizing your targeted life insurance leads, ensuring your digital marketing efforts continuously yield results.
Company
© Copyright 2025. Leads Done Right is a client-facing brand operated by Trusturance Services LLC, a registered U.S. business.